Pay Per Campaign (PPC) is a contract-less digital marketing solution that is introduced to collaborate with a brand’s marketing campaigns without any lock-in period.
WHAT ARE THE DIFFERENT KINDS OF DIGITAL MARKETING?
Digital marketing is a tactic that promotes your business, goods, or services to a particular target market, whether that market is in India or elsewhere.
Among effective digital marketing techniques are:
- Pay-per-Click (PPC) campaigns
- Search Engine Optimisation (SEO)
- Social media marketing
- Content marketing
- Affiliate marketing
- Email marketing
- Mobile marketing
Marketing Analytics
WHAT DEFINES SEO AND PPC FROM ONE ANOTHER?
SEO – Using pertinent and useful keywords to design your content, SEO mostly generates organic traffic to your websites. This would enable search engines like Google or Bing to rank your website higher on their first page. SEO is a crucial and successful digital marketing tactic that can help you increase conversions, leads, and sales because 93% of online experiences start with a search engine.
PPC – On the other hand, relies on purchased traffic to function. This implies that your websites will show up as sponsored advertisements at the top and bottom of the search engine results page. An effective and easy strategy to attract attention is to place your brand in front of individuals who are already shopping for comparable goods or services, like Google adverts. Your website can soon receive a flood of traffic, resulting in new leads and sales.
ARE DIGITAL MARKETING AND SOCIAL MEDIA MARKETING THE SAME THING?
One component of digital marketing is social media, which manages all online content and advertisements on social sites. Due of the widespread community use of these media, several businesses in India have made this their primary strategy.
Every social networking platform has its own peculiarities and uses. To maximize interaction and reach, marketing targeted bought posts with organic social media content is strongly advised. You can effectively maximize your budget by working with a seasoned marketing firm with a local and international track record.
HOW CAN DIGITAL MARKETING BENEFIT YOUR SMALL BUSINESS?
When creating your marketing strategy, budgeting is a crucial element to take into account. Small firms with limited resources would benefit from the prospects for cost-effective marketing initiatives provided by digital marketing.
You can use digital marketing techniques to compete with large organizations regardless of your financial constraints. Get guidance from beginning to end by partnering with a seasoned service provider like Pay Per Campaign in India.
WHAT DOES MARKETING FUNNEL MEAN?
The consumer’s path to acquiring your good or service is depicted by a marketing funnel, which is a framework focused on the customer. This path goes through the following stages: awareness, deliberation, conversion, loyalty, and advocacy. You may improve business operations and create powerful marketing campaigns by having a solid understanding of this funnel.
WHO CAN GET BENEFIT FROM DIGITAL MARKETING?
Since the majority of people in India and throughout the world have access to the internet, any firm in any field can profit greatly from having a strong online presence. To help you reach your objectives, we provide personalized marketing strategies that fit your particular demands. No matter what business you are in, a strong strategy supported by data, tried-and-true techniques, and a fully stocked agency will draw in your ideal customer profile. This is because customers are spending more time online.
CAN YOU AFFORD DIGITAL MARKETING?
Digital marketing is a critical investment for any business to make in order to thrive in today’s changing marketplace. Research and planning are required before you join on board, as with any investments. Because each organization has specific demands and objectives, each digital marketing campaign will have a varied cost.
Every digital marketing campaign at Pay Per Campaign is tailored to take into account your target market, competition, your brand’s present position, and a variety of other criteria. Our digital marketing specialists, who have managed numerous successful campaigns, promise to create the most efficient PPC-driven approach for your business.
WHAT MAKES DIGITAL MARKETING IMPORTANT FOR YOUR BUSINESS?
Digital marketing is a quick and effective technique to promote your brand. In particular for businesses with e-commerce sites or trying to establish an online presence, it is unquestionably more effective at bringing clients and increasing traffic to your organization than traditional marketing.
Public relations and branding are important focal points, along with digital marketing. To maintain your business viable in the ever-evolving digital environment, work to enhance brand awareness.
WHAT CHANGES CAN DIGITAL MARKETING MAKE TO LEAD GENERATION?
There are various strategies to increase lead generation, but adopting PPC-driven techniques to enhance your homepage can be helpful. The inclusion of pertinent keywords, the development of user-friendly web pages, and the creation of compelling content with strong calls to action can all increase traffic to your website and persuade more prospective clients to inquire.
Effective approaches to improve your lead-generating activities include programmatic advertising, social media advertising, and intelligent email marketing campaigns.
Sounds tiresome? You may also hire a company like Pay Per Campaign to assist you launch your lead-generation efforts and get outstanding results.
HOW DOES A DIGITAL MARKETING AGENCY WORK?
Employing a digital marketing agency might aid in the online expansion of your company. These kinds of businesses concentrate on social media marketing, PPC, SEO, and other different levels of digital growth. While some Indian agencies may focus on a single platform, others could be more generic and all-encompassing.
It can be quite difficult to manage everyday marketing efforts while also managing business operations. Pay Per Campaign has spent enough time learning the ins and outs of the complete digital ecosystem, and you will undoubtedly benefit from it. So why not work with us to start seeing benefits right away?
Online Marketing
Reach & Frequency is maintained
Cost Effective
Have Control to Maximum
Have control over Target Orientation
Location is fully controlled by us
Have full control of Audiences based on Age Group, Interest, Behaviours, etc
High User Engagement
Fully Measured with Numbers
Results are objectively calculated
VS
Offline Marketing
Audience reach is limited
High Marketing Cost
Do not have control
Do not have perfect Target Orientation
Do not have control over Location
Do not have control of Audiences based on Age Group, Interest, Behaviours, etc
Low User Engagement
Don't have any numbers to Measure
No Confirmation of Results
What makes us different
Considering the crucial factor of the recession that is the hot topic nowadays, many brands are compromising with their marketing budget & during this time, instead of signing a long-term contract, we can support you based on pay per campaign module.
How do we assist clients in achieving success?
Traffic Generation
Generated Traffic is targeted from Google, Facebook, Instagram, LinkedIn, and other relevant publishing sites.
Conversion Rate Optimization (CRO)
We perform conversion rate optimization to boost the percentage of conversions from a website or mobile application. Usually, this entails coming up with suggestions for components of your website or app that might be enhanced, then testing these predictions using A/B and multi-factor methods.
Machine Learning
The predictive algorithms use historical data to predict new output values and optimize your digital marketing efforts to cut costs and produce the best outcomes.
Remarketing
Remarketing will be done to website visitors who don’t convert using relevant and persuading adverts that follow them online.
Campaign Optimization
To obtain the intended business results, we modify specific aspects of the performance of advertising campaigns. The use of keywords and their optimization, audience targeting, dynamic search ads, and compelling ad text are some of the ad campaign methods.
Customer Service
A dedicated, knowledgeable account manager who will serve as your main point of contact and who can offer you high-quality, strategic digital marketing guidance.
For quick results, use powerful, captivating search engine advertising to attract high-converting traffic.
Start with...
Google Search Ads
Google Display Ads
Google Shopping Ads
Google Remarketing
Youtube Ads
With our multi-approach social media solutions, you can raise brand awareness and engage the public.
Start with...
Social Media Ads
Facebook Ads
Instagram Ads
LinkedIn Ads
Programmatic Ads
We employ every tactic to get you leads that are sales-qualified as an automated approach to attracting potential customers.
Start with...
Performance Media Audit
Performance Media Strategy
Sales Funnel Building
Conversion Rate Optimization
Campaign Management
With our More Services, you can grow your Business More.
Start with...
Website Designing
Creative Designing
Google Data Studio Reporting
Branding & Logo Designing
Graphic Designing
Are You Prepared to Take Your Business to the Next Level?
We could increase your sales. Ask us how to do it!